Copywriter CV Example
Showcase your ability to craft persuasive, on-brand copy that drives action across advertising, digital, and print channels.
Recommended template: VibrantPro
Key Skills to Include
Quick Tips
- Include a link to your portfolio with your strongest copywriting samples.
- Mention specific campaigns where your copy contributed to measurable business results.
- Show your ability to write in different tones and styles for various brands.
- Highlight experience with A/B testing and data-driven copy optimisation.
Ready to build your CV?
Start with the Vibrant template and customise it for your marketing role.
Upgrade to ProHow to Write Your Copywriter CV
A copywriter CV must demonstrate your creative talent, commercial awareness, and versatility across different writing formats and channels. Employers and agencies want to see that you can write copy that engages audiences and delivers results, whether that is increasing brand awareness, driving conversions, or winning awards. Your CV should be as well-crafted as the copy in your portfolio.
CV Structure
Use a reverse-chronological format with a strong profile, work experience, skills, and education. Each role should describe the agency or company, the types of clients or brands you wrote for, and your key responsibilities. Include two to three achievements per role, ideally with performance metrics or award recognition. Keep to one or two pages depending on experience level.
CV Format
Choose a clean, visually appealing template that reflects your creative sensibility without overwhelming the content. Good copywriters know that white space and clarity are powerful, so apply these principles to your CV design. Use consistent formatting and submit as a PDF alongside a portfolio link.
CV Profile Examples
Experienced Copywriter
Creative copywriter with six years of experience crafting compelling copy for advertising, digital, and brand communications across consumer and B2B sectors. Skilled at developing brand voices, writing headlines that stop scroll, and producing conversion-focused web copy. Portfolio includes work for household-name brands with campaigns generating millions in attributed revenue.
Senior Copywriter
Senior copywriter with a strong track record in both agency and client-side environments, producing copy across advertising, direct mail, email, digital, and social channels. Experienced in leading creative brainstorms, mentoring junior writers, and presenting concepts to senior stakeholders. Adept at combining creative instinct with data insights to optimise copy performance.
Junior Copywriter
Creative and commercially minded graduate copywriter with 18 months of experience writing digital and print copy for a mid-sized advertising agency. Confident in producing engaging headlines, body copy, and calls to action for a range of client brands. Passionate about the power of words to shape perceptions and drive consumer behaviour.
Your profile should be punchy and well-written, demonstrating your copywriting skill from the very first line. State your experience level, the channels and sectors you have worked across, and one standout achievement. Avoid cliches and generic adjectives — write with the same precision you would apply to client work.
Key Skills for Your Copywriter CV
Creative Copywriting
Crafting original, engaging copy that captures attention, communicates brand messages, and inspires reader action.
Brand Voice Development
Creating and codifying brand voice guidelines that ensure consistent tone and messaging across all communications.
Advertising Copy
Writing headlines, taglines, body copy, and scripts for advertising campaigns across print, broadcast, and digital media.
UX Writing
Producing clear, user-friendly microcopy for websites and applications including buttons, error messages, and navigation labels.
A/B Testing
Developing copy variants for testing and using performance data to optimise headlines, CTAs, and messaging for improved conversion.
Campaign Ideation
Contributing to creative brainstorms and developing campaign concepts that bring strategic briefs to life through compelling narratives.
Editorial Standards
Maintaining high standards of grammar, spelling, and style consistency across all written outputs and brand materials.
Client Collaboration
Working directly with clients to understand their brand, objectives, and audience, translating briefs into effective copy solutions.
SEO Copywriting
Writing keyword-optimised web copy that balances search engine visibility with engaging, natural-sounding language.
Work Experience Examples
Describe the types of copy you produced and the brands or sectors involved. Include responsibilities covering creative development, client collaboration, and campaign execution. Achievements should reference campaign performance, awards, or specific results your copy delivered. Quantify where possible with conversion rates, sales uplift, or engagement figures.
Senior Copywriter
Redline Creative Agency
Led copywriting for a creative agency with 45 staff and a client roster spanning retail, automotive, hospitality, and financial services.
Responsibilities
- Wrote headlines, body copy, scripts, and taglines for integrated advertising campaigns across TV, print, outdoor, and digital channels.
- Developed and maintained brand voice guidelines for five key client accounts, ensuring consistency across all communications.
- Participated in creative pitches, developing concept narratives and presenting copy ideas to prospective clients.
- Mentored two junior copywriters, reviewing their work and providing developmental feedback on craft and technique.
- Collaborated with art directors, strategists, and account managers to develop campaign concepts from brief to execution.
Achievements
- Wrote the copy for a national retail campaign that delivered a 24% uplift in footfall during the launch period.
- Won a Campaign Magazine award for Best Copy in the direct mail category for a financial services client campaign.
- Developed a brand voice framework for a hospitality client that was adopted across 120 locations nationwide.
Copywriter
Westfield Digital
Produced digital copy for a web design and marketing agency serving 30 SME clients across the Midlands.
Responsibilities
- Wrote website copy, landing pages, blog posts, and meta descriptions optimised for search and conversion.
- Produced email marketing copy for client campaigns, achieving an average click-through rate of 4.8%.
- Created social media ad copy and A/B test variants for Facebook and Google Ads campaigns.
- Attended client briefings and translated business objectives into clear, on-brand messaging.
Achievements
- Increased landing page conversion rates by an average of 32% through A/B tested headline and CTA copy variations.
- Wrote a website copy project for an e-commerce client that contributed to a 20% increase in online sales within three months.
Education & Qualifications
List your degree, particularly if in English, creative writing, advertising, or communications. Include any copywriting courses from recognised providers such as the School of Communication Arts or D&AD. Industry awards and competition wins can be listed in a separate achievements section.
D&AD New Blood Pencil
Industry-recognised creative award for emerging talent in advertising and design, demonstrating creative excellence.
CIM Certificate in Professional Marketing
Marketing qualification providing commercial context for creative copywriting within marketing campaigns.
SCA Diploma (School of Communication Arts)
Intensive creative advertising programme producing portfolio-ready copywriters for the agency industry.
UX Writing Certification
Specialist qualification in user experience writing, covering microcopy, content design, and user-centred communication.
Frequently Asked Questions
How important is a portfolio for a copywriter CV?
What should a copywriter CV focus on?
How do I show versatility on my copywriter CV?
Should I include A/B testing experience on my copywriter CV?
More Marketing CV Examples
Marketing CV
Build a versatile marketing CV that demonstrates your strategic thinking, campaign management skills, and ability to drive brand growth.
Brand Manager CV
Showcase your ability to develop brand identity, manage brand equity, and execute positioning strategies that resonate with target audiences.
Communications Manager CV
Present your expertise in managing internal and external communications, media relations, and corporate messaging strategies.
Communications officer CV
Create a CV that highlights your skills in drafting communications, managing social channels, and supporting broader PR and marketing efforts.
Content Manager CV
Demonstrate your ability to plan, create, and manage content strategies that drive engagement and support business goals across multiple platforms.
Content Marketing Manager CV
Highlight your expertise in using content to generate leads, nurture prospects, and build brand authority through strategic content marketing.