Digital Marketing CV Example
Build a CV that demonstrates your expertise across digital channels including SEO, PPC, social media, and email marketing.
Recommended template: StructuredPro
Key Skills to Include
Quick Tips
- Include specific metrics such as traffic increases, conversion improvements, or ROAS figures.
- List the digital marketing tools and platforms you are certified in or proficient with.
- Demonstrate your ability to manage multi-channel digital campaigns end to end.
- Mention any Google, Meta, or HubSpot certifications you hold.
Ready to build your CV?
Start with the Structured template and customise it for your marketing role.
Upgrade to ProHow to Write Your Digital Marketing CV
A digital marketing CV must demonstrate your technical proficiency across online channels alongside your strategic and analytical capabilities. Employers want evidence that you can plan, execute, and optimise digital campaigns that deliver measurable business results. Your CV should showcase your hands-on experience with digital tools, your understanding of the customer journey, and your ability to drive ROI across channels.
CV Structure
Use a reverse-chronological format with a data-rich profile, detailed work experience, technical skills, and certifications. Each role should describe the digital channels you managed, the budget responsibility, and your key performance metrics. Include two to three quantified achievements per role showing traffic, conversion, or revenue impact. Keep to two pages.
CV Format
Choose a modern, clean template that reflects the digital-first nature of your profession. Use clear headings, consistent formatting, and a logical layout. Include a dedicated skills or tools section listing the platforms and technologies you work with. Save as a PDF to preserve formatting.
CV Profile Examples
Experienced Digital Marketer
Results-driven digital marketing professional with six years of experience managing SEO, PPC, email, and social media campaigns for e-commerce and B2B brands. Skilled at using data to optimise performance across channels and deliver measurable returns on marketing investment. Managed annual digital budgets exceeding £350,000 with consistent ROAS above 5:1.
Senior Digital Marketing Specialist
Analytically minded digital marketing specialist with deep expertise in paid search, programmatic display, and conversion rate optimisation. Experienced in building and managing multi-channel digital strategies that drive acquisition and retention. Track record of reducing cost per acquisition by over 40% while scaling campaign volumes across competitive markets.
Digital Marketing — Career Changer
Commercially aware professional transitioning into digital marketing from a retail management background, bringing strong analytical and customer insight skills. Google Ads and Analytics certified with practical experience gained through managing digital campaigns for a family business. Passionate about using data to drive customer acquisition and brand growth online.
Lead with your digital marketing specialism and years of experience, then specify the channels, tools, and sectors you have worked across. Include one or two headline metrics such as ROAS achieved or traffic growth delivered. Mention key certifications like Google Ads or Analytics to signal your technical credentials.
Key Skills for Your Digital Marketing CV
SEO & SEM
Improving organic search visibility through technical optimisation, content strategy, and managing paid search campaigns for maximum return.
PPC Campaign Management
Planning, executing, and optimising pay-per-click campaigns across Google Ads, Bing Ads, and social media advertising platforms.
Social Media Marketing
Developing and executing organic and paid social media strategies across platforms to build brand awareness and drive engagement.
Email Marketing
Creating segmented email campaigns and automated workflows that nurture leads and drive conversions using platforms like Mailchimp or Klaviyo.
Google Analytics
Tracking website performance, user behaviour, and campaign attribution to inform data-driven marketing decisions.
Conversion Rate Optimisation
Analysing user journeys and testing page elements to improve the percentage of visitors who complete desired actions.
Marketing Automation
Implementing automated marketing workflows for lead scoring, nurturing, and personalised communications using tools like HubSpot.
A/B Testing
Designing and running controlled experiments on ad copy, landing pages, and email content to identify the highest-performing variations.
Data Analysis & Reporting
Interpreting campaign data and producing performance reports using tools like Google Analytics, Looker Studio, and Excel.
Work Experience Examples
Describe the digital marketing remit including channels managed, budget size, and target audience. List responsibilities across paid, owned, and earned channels, then highlight achievements with hard metrics. Use figures like CPA, ROAS, conversion rates, traffic growth, and lead volumes to quantify your impact.
Digital Marketing Manager
Oakbridge E-Commerce Ltd
Led the digital marketing strategy for an online retailer with annual revenues of £8M and 120,000 monthly website visitors.
Responsibilities
- Managed a £300,000 annual digital budget across Google Ads, Meta Ads, email marketing, and SEO initiatives.
- Planned and executed PPC campaigns across search, shopping, and display networks, optimising bids and audiences daily.
- Developed the SEO strategy including technical audits, content optimisation, and link-building campaigns.
- Built and managed email marketing automation workflows using Klaviyo, segmenting audiences by behaviour and purchase history.
- Analysed campaign performance in Google Analytics and Looker Studio, presenting weekly reports to the commercial director.
Achievements
- Increased online revenue by 35% year-on-year while reducing overall cost per acquisition by 28% through channel optimisation.
- Grew organic search traffic by 90% over 12 months through a structured technical SEO and content programme.
- Achieved a Google Ads ROAS of 7.2:1 across the product portfolio, up from 4.1:1 at the start of tenure.
Digital Marketing Executive
Mercer Professional Services
Executed digital marketing campaigns for a professional services firm with 200 employees and three office locations across the North West.
Responsibilities
- Managed Google Ads campaigns with a monthly budget of £8,000, focusing on lead generation for advisory services.
- Created and scheduled social media content across LinkedIn, Twitter, and Facebook, growing engagement by 55%.
- Produced monthly email newsletters and targeted drip campaigns using HubSpot, achieving a 34% open rate.
- Conducted A/B testing on landing pages and ad copy to improve conversion rates across the lead generation funnel.
Achievements
- Generated 480 qualified leads through digital channels in a single year, exceeding the annual target by 20%.
- Reduced Google Ads cost per lead from £42 to £26 through improved keyword targeting and ad copy optimisation.
Education & Qualifications
List your degree and any relevant digital marketing qualifications. Google certifications, HubSpot Academy courses, and CIM digital marketing modules carry weight. Include any analytics or data science training that demonstrates your technical depth.
Google Ads Certification
Professional accreditation in search, display, video, and shopping campaigns on the Google Ads platform.
Google Analytics Certification
Industry-standard certification demonstrating proficiency in web analytics, tracking, and performance measurement.
Meta Blueprint Certification
Professional certification in Facebook and Instagram advertising, covering campaign strategy and optimisation.
CIM Digital Marketing Certificate
Chartered Institute of Marketing qualification covering digital strategy, channels, and performance analytics.
Frequently Asked Questions
What should a digital marketing CV include?
How do I demonstrate ROI on my digital marketing CV?
Which certifications should I list on a digital marketing CV?
How technical should a digital marketing CV be?
More Marketing CV Examples
Marketing CV
Build a versatile marketing CV that demonstrates your strategic thinking, campaign management skills, and ability to drive brand growth.
Brand Manager CV
Showcase your ability to develop brand identity, manage brand equity, and execute positioning strategies that resonate with target audiences.
Communications Manager CV
Present your expertise in managing internal and external communications, media relations, and corporate messaging strategies.
Communications officer CV
Create a CV that highlights your skills in drafting communications, managing social channels, and supporting broader PR and marketing efforts.
Content Manager CV
Demonstrate your ability to plan, create, and manage content strategies that drive engagement and support business goals across multiple platforms.
Content Marketing Manager CV
Highlight your expertise in using content to generate leads, nurture prospects, and build brand authority through strategic content marketing.