Sales Representative CV Example
Build a CV that showcases your field sales experience, territory management, and ability to build lasting relationships with customers and clients.
Recommended template: MinimalPro
Key Skills to Include
Quick Tips
- Include your territory coverage area and the number of clients you manage.
- Highlight your success rate with cold calling and converting prospects to customers.
- Mention your ability to work independently and manage your own schedule effectively.
- Detail your product demonstration skills and ability to handle objections.
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Upgrade to ProHow to Write Your Sales Representative CV
A sales representative CV should showcase your ability to work independently in the field, build customer relationships, and deliver consistent revenue from a defined territory. Employers look for representatives who are self-motivated, organised, and commercially driven — capable of managing their own diary, prospecting for new business, and maintaining productive relationships with existing accounts. Your CV should be full of specific numbers that demonstrate your activity and results.
CV Structure
Use a reverse-chronological format with a profile that states your territory, account base, and revenue achievement. For each role, describe the territory scope, products sold, and customer types. List responsibilities covering daily activities, customer management, and new business generation, followed by quantified achievements. Include a skills section and any relevant training. Keep the CV to one or two pages.
CV Format
Choose a clean, professional template that is easy to scan. Sales representative CVs should communicate energy and results without being overly complex. Ensure key figures — revenue, new accounts, territory growth — are visually prominent. Include your driving licence status as it is essential for field roles.
CV Profile Examples
Experienced Sales Representative
Self-motivated field sales representative with five years of experience covering a large territory across the East Midlands, selling industrial supplies and PPE to manufacturing and construction clients. Managing a portfolio of 150 active accounts generating £1.4M in annual revenue while consistently winning 25-30 new accounts per year. Skilled in cold calling, face-to-face selling, and building long-term client relationships that deliver repeat business.
Senior Sales Representative
Experienced senior sales representative with eight years of field sales performance across FMCG and wholesale distribution sectors. Expert in territory planning, route management, and building productive relationships with independent retailers, buying groups, and national account contacts. Known for consistently exceeding monthly revenue targets and developing territories into high-performing commercial areas.
Sales Representative — New Starter
Energetic sales representative with one year of field experience selling office technology solutions to SME businesses across the North West. Confident cold caller with a talent for building rapport, demonstrating products, and overcoming objections. Driven by targets and keen to develop within a sales organisation that rewards hard work and offers structured career progression.
State your field sales experience, territory scope, and account portfolio size. Include your annual revenue and target achievement. Mention the products you sell and the types of customers you engage with in three concise sentences.
Key Skills for Your Sales Representative CV
Field Sales
Conducting face-to-face sales visits across a geographical territory, building relationships and generating revenue through direct customer engagement.
Territory Management
Planning and organising daily routes, customer visits, and prospecting activities to maximise territory coverage and productivity.
Client Relationship Building
Developing trusted, long-term relationships with customers that drive repeat orders, referrals, and account growth.
Cold Calling
Proactively contacting potential customers through telephone and face-to-face visits to generate new business opportunities.
Product Demonstrations
Presenting product features, benefits, and applications on-site to help customers understand how products meet their requirements.
Order Processing
Capturing customer orders accurately via mobile CRM systems and ensuring timely delivery and invoicing.
Sales Reporting
Producing weekly and monthly sales reports covering revenue, activity, pipeline, and territory performance.
Self-Motivation
Working independently with minimal supervision, maintaining high activity levels and a positive attitude throughout the sales day.
Work Experience Examples
For each role, describe the territory, customer types, and products sold. Include daily activity levels such as visits per day and calls per week. Quantify achievements with revenue figures, new account numbers, and territory growth percentages. Show the trajectory from junior to more senior field sales responsibilities.
Field Sales Representative
Parker Industrial Supplies Ltd
Covered a territory spanning Leicestershire, Nottinghamshire, and Derbyshire, selling industrial consumables, PPE, and tools to manufacturing, engineering, and construction businesses.
Responsibilities
- Visited an average of eight to ten customer sites per day, taking orders, presenting new products, and resolving queries.
- Prospected for new business through cold calling, canvassing industrial estates, and attending local trade shows.
- Managed a portfolio of 160 active accounts, conducting regular reviews and maintaining strong relationships with key purchasing contacts.
- Demonstrated product features and safety benefits on-site, helping customers understand specifications and compliance requirements.
- Processed orders via the company's mobile CRM system, ensuring accurate pricing and delivery scheduling.
Achievements
- Achieved 122% of annual revenue target, generating £1.52M against a £1.25M target in the most recent financial year.
- Won 32 new customer accounts in twelve months, the highest new business figure across a team of nine field representatives.
- Grew a previously underperforming territory by 35% over two years through consistent prospecting and account development.
Telesales Executive
Quickprint Office Solutions
Generated sales of office supplies and print consumables through outbound telephone calls to SME businesses across the UK.
Responsibilities
- Made an average of 50 outbound calls per day to existing customers and cold prospects, promoting product offers and seasonal campaigns.
- Managed a personal account list of 200 customers, processing reorders and identifying opportunities for product range expansion.
- Handled pricing queries, prepared quotations, and followed up on outstanding proposals to secure orders.
- Logged all calls and outcomes in the CRM system, maintaining accurate customer records and contact history.
Achievements
- Exceeded monthly sales targets by an average of 15% over an eighteen-month period.
- Developed a customer reactivation programme that recovered £45,000 in lapsed account revenue within six months.
Education & Qualifications
List your GCSEs, A-levels, or degree as appropriate. Include any sales training or product-specific certifications. A full UK driving licence is essential and should be noted clearly.
Full UK Driving Licence
Essential requirement for field sales representatives who travel to customer sites across their territory.
Sales Skills Training
Formal training in prospecting, objection handling, and closing techniques for field sales environments.
Product Training Certification
Manufacturer or industry-specific product knowledge certification demonstrating technical credibility.
CRM System Training
Training in mobile CRM platforms used for order capture, customer management, and activity reporting.
Frequently Asked Questions
What should a sales representative include on their CV?
How do I show territory management skills on my CV?
How important is cold calling experience for a sales rep CV?
Should I mention my driving licence on a sales rep CV?
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